The only hair removal method that puts your skin first. Made with only five natural ingredients, It’s Sugar! is gentle enough for sensitive skin but powerful enough to remove hair as short as 3mm.

The worry about body hair has stopped me countless times from enjoying the moment and being carefree.

I saw the same anxieties reflected in my daughter, Amelie. That was my worry when I had a daughter. That she’d feel limited and self-conscious over something as silly as body hair.

Everything out there — razors, wax, depilatory creams— was irritating, painful, short-term. And don’t even get me started on the waste! The products available there haven’t changed much over the years.

Then came sugaring.

An alternative and more accessible method of unwanted hair removal that is made with natural ingredients. It was less painful, long-lasting, and completely biodegradable. I thought, this is it. A hair removal method that’s safe, skin-friendly, and eco-conscious.

What really got me excited was that sugaring could break the cycle of unnecessary waste. Those disposable razors, wax strips, and chemical-filled creams were adding to a bigger problem. Sugaring was different, and I knew it could change everything.

That’s why I created It’s Sugar!—to offer a better, more natural alternative for teens like Amelie—who deserve to feel good about themselves, no matter their body hair. I wanted them to have the confidence to go out and live life without worrying if they shaved or waxed in time. With It’s Sugar!, you have a choice. A choice that’s good for your skin, good for your confidence, and good for the planet.

We’re here to give you the freedom to go hair-free as much or as little as you want—without the irritation or waste.

Sarah

Start with the setthat includes everything you need for smooth skin.