Privacy Policy
Privacy Policy
Effective Date: 11th October 2024
The It's Sugar! website www.its-sugar.com and the It's Sugar! Community platform https://mysugar.its-sugar.com/ are operated by It’s Sugar Ltd. Our goal is to provide a safe, trustworthy, and personalized experience for users interacting with our website and community platform. Protecting your privacy and personal information is a top priority for us.
This Privacy Policy explains how we collect, use, and protect your personal information across both our website and community platform. Please read it carefully.
● This Privacy Policy explains how "It’s Sugar!" collects, uses, and protects your personal information when you interact with our website www.its-sugar.com and our online community https://mysugar.its-sugar.com/
● We are committed to safeguarding the privacy of children, teenagers, and all users, in compliance with data protection laws in the UK, EU, US, and other countries where we operate.
● For users under 18, parental/guardian consent may be required depending on local regulations.
● Parents and guardians are encouraged to review this policy carefully and contact us with any questions.
● "It’s Sugar!" is operated by It's Sugar Ltd, headquartered in 2 Orpwood Paddock, Ardington, Oxfordshire, OX12 8RB, United Kingdom.
● Our services are available globally, with specific attention to regulations regarding the data protection of minors.
● For privacy-related inquiries, please contact us at help@its-sugar.com or write to our Data Protection Officer, Sarah Morris, at info@its-sugar.com.
We collect personal information across both www.its-sugar.com (our primary website) and https://mysugar.its-sugar.com/ (the community area). This includes:
● Personal Information:
○ Full name
○ Email address (for both parent/guardian and child, if required)
○ Date of birth
○ Username or display name
○ Profile picture (optional)
○ Parent/guardian contact details (if necessary)
● Non-Personal Information:
○ Browser and device information
○ IP address
○ Website usage data (e.g., pages visited, interaction times)
● Sensitive Information:
○ We do not intentionally collect sensitive personal data, such as health details, unless specifically provided with consent by a parent or guardian. If sensitive data is inadvertently shared, we will only process it with explicit consent.
● Direct Collection:
○ User registration forms, including parental consent where applicable (for both the website and community platform).
○ User-generated content (e.g., posts, comments) on https://mysugar.its-sugar.com/
○ Communication via customer support or feedback through either www.its-sugar.com or https://mysugar.its-sugar.com/.
● Automatic Collection:
○ Cookies, tracking pixels, and similar technologies to collect data about browsing habits and platform usage across www.its-sugar.com and https://mysugar.its-sugar.com/.
We process personal information based on the following legal bases under UK GDPR and applicable regulations across both platforms:
● To create and manage user accounts on both www.its-sugar.com and https://mysugar.its-sugar.com/.
● To provide community services, such as forums, discussion boards, and user interactions on https://mysugar.its-sugar.com/.
● To safeguard users by monitoring activity and maintaining a safe community space on both platforms.
● To send community updates and respond to service inquiries, ensuring consent is obtained from parents or guardians where necessary.
● For analytical purposes, improving the platforms and tailoring services for better user experience.
● To comply with legal requirements in various countries and regions.
● Legal Basis for Processing: We process your data based on your consent, our legitimate interests, or other lawful grounds specified by law.
● In accordance with UK GDPR, COPPA (US), and other local laws, parental consent is required for processing personal data of children under 13 (or as mandated by local law).
● When requesting to join the community on https://mysugar.its-sugar.com/, one of the mandatory fields requires confirmation that Parental Consent has been given to join. If consent is not verified, access to the service may be denied.
Parent/Guardian Rights:
● Request access to their child’s personal information.
● Request correction or deletion of their child’s data.
● Withdraw consent at any time, which may result in restricted access to services.
When you use features available on https://mysugar.its-sugar.com/ we will process and store the contents you share, such as photos, videos, and messages. We also need to process the technical data associated with the content you post (such as the date, device information, and IP address).
You should always be aware that the content you share on https://mysugar.its-sugar.com/ may be viewed by other users with whom you are interacting, who may save your content through their device (e.g., by taking a screenshot of their phone).
When using www.its-sugar.com or https://mysugar.its-sugar.com/ we do not encourage you to share sensitive information such as data revealing your racial or ethnic origin, political opinions, religious beliefs, health data, your sex life, or sexual orientation. Communication is monitored and moderated if necessary, as per our Terms of Use Policy.
We use cookies and tracking technologies for:
● Website functionality and security on www.its-sugar.com and https://mysugar.its-sugar.com/.
● Personalising user experience.
● Analytics to improve our services.
Users and their guardians can control cookie settings through their browser, though some functionalities may be limited as a result. You can manage your cookie preferences and withdraw consent at any time via your browser settings.
We use industry-standard security measures to protect personal information from unauthorized access, disclosure, or misuse, including:
● SSL encryption for data transfers.
● Firewalls and secure storage.
● Regular security audits.
● We ensure that all third-party processors comply with global data protection standards.
We do not sell personal information. We may share personal data with:
● Service providers (such as hosting, analytics) who process the data on our behalf, under strict data protection agreements.
● Legal authorities if required by law or for the protection of our users.
● In cases of potential harm, we may share data with relevant authorities to ensure child safety.
Our website www.its-sugar.com and community platform https://mysugar.its-sugar.com/ may include links to third-party websites or services. We are not responsible for the privacy practices of these third parties, and users are encouraged to review their respective privacy policies.
Personal data will be retained for as long as necessary to provide our services and as required by law. Once the data is no longer required, it will be securely deleted or anonymized. Specifically:
● Customer account data: Retained for as long as the user’s account remains active, and for up to 3 years after account closure for legal, accounting, or security purposes.
● Transactional data: Retained for a minimum of 6 years to comply with legal and accounting obligations.
● User-generated content: Retained for as long as the content remains on the platform unless deleted by the user or requested by the parent/guardian in accordance with their rights.
● User communications (e.g., support emails): Retained for up to 3 years after the communication has been resolved.
We take children’s privacy very seriously and comply with child-specific regulations such as the UK Children’s Code, COPPA (US), and GDPR (EU).
● Age Verification: We may use reasonable efforts to verify parental consent before processing data for users under the age of 13 (or local minimum age).
● Information Presentation: Data and privacy information is provided in an age-appropriate manner.
● Data Minimization: We collect only the data necessary for providing our services.
● Parental Control: Parents/guardians can access, modify, or delete their child’s personal data and can withdraw consent at any time.
Depending on your country of residence, users and parents/guardians may have the following rights:
● Right to Access: Request access to the personal data we hold about you or your child.
● Right to Correction: Request corrections to any inaccurate information.
● Right to Deletion: Request deletion of your personal data, subject to legal requirements.
● Right to Restrict Processing: Request that we limit how we process your data.
● Right to Withdraw Consent: For users under 13, parental/guardian consent can be withdrawn at any time.
As a global platform, your data may be transferred to and processed in countries outside your own. We ensure that appropriate legal safeguards (such as Standard Contractual Clauses) are in place to protect personal data when transferred internationally, in compliance with applicable privacy laws.
We ensure compliance with data protection laws in the countries where we operate, including:
● UK GDPR and Data Protection Act 2018 (for UK users).
● GDPR (EU) for users in the European Union.
● COPPA (Children’s Online Privacy Protection Act) for users in the United States.
● Local privacy regulations in other regions where required.
We may update this Privacy Policy periodically to reflect changes in our services or in response to legal requirements. We will notify users and parents/guardians of significant changes via email or through prominent notices on our website.
If you have any questions, concerns, or requests about your personal data, you can contact us at:
● Email: help@its-sugar.com
● Address: 2 Orpwood Paddock, Ardington, Oxfordshire, OX12 8RB, United Kingdom