Better for your skin, better for animals, better for the planet.
Sustainability at It’s Sugar!
At It’s Sugar! we believe self care should feel good in every way. That is why our sugaring paste is made with just five natural ingredients and is designed to reduce waste. Sugar-based, water-rinseable paste (dissolves in warm water) Gentle enough for sensitive skin, yet powerful enough to remove even the shortest hairs, sugaring is the kinder, cleaner way to smooth skin.
We are here to prove that beauty can be effective without harming the planet. Welcome to The Sugar Era, where every choice you make is a step towards a more sustainable future.
How We’re Making a Difference
A lower-waste way to go bare
The beauty industry has relied on wasteful, chemical-heavy methods for too long. From plastic razors to disposable wax strips and harsh depilatory creams, the impact on our planet and our skin has been huge.
It’s Sugar! is changing that.
- Made with only 5 natural ingredients: sugar, lemon, water, natural colouring, and glycerin
- Fully rinsable paste: cleans off with warm water—no solvents.
- Free from nasties! No Parabens, SLS Free, No Artificial Fragrances or other irritating chemicals
- Results last longer than shaving, so you use fewer disposables over time. 🪒🚫
We’re bringing this ancient method into the modern world, offering a hair removal solution that is as good for the Earth as it is for your skin.
Welcome to The Sugaring Era — skin-kind, low-waste, and student-friendly.
We’re not anti-body hair – we’re pro skin and Pro Planet
Who We Are
It’s Sugar! was created by a mother and daughter who wanted a hair removal option that was gentle on skin and kind to the planet. We didn’t want to choose between effective results and our values, so we set out to bring back the ancient art of sugaring in a modern, sustainable way.
For us, it’s never just been about smooth skin. It’s about creating a ritual that reduces waste, protects animals, and supports a healthier future for everyone.
The Sugar Era
Is about personal choice. Rock it, or go all bare. It’s up to you. We’re here to make it easier and better for your skin and the planet.
Imagine a future where hair removal is pressure-free, waste-free, and skin-friendly. A future where you can feel good about going hairless (where you want) without irritation, harsh chemicals, or unnecessary waste.
Our Promise
We believe beauty should never come at the expense of your skin, animals, or the planet. That is why we’re committed to creating a hair removal ritual that is kinder in every way.
- 100% Vegan Society registered
- ETHY certified, recognised for supporting the UN Sustainable Development Goals including responsible consumption, climate action, and protecting life on land
- Cruelty-free, with Leaping Bunny approval coming soon
Every time you choose sugar over razors or chemical creams, you are helping reduce plastic waste, protecting animals, and saying yes to a more sustainable future. Together, we can make self care smarter, gentler, and better for the world.
What We’re Doing
- Designing reusable tools you can wash and re-use.
- Choosing widely recyclable PET jars (check local rules).
- Keeping formulas simple and skin-kind.
- Improving step by step and sharing short updates here.
Tertiary/Secondary
Outer Packaging
We decided to be paperless from the beginning! Most parcel inserts just get binned, so why waste more paper! You won’t find ‘How To’ inserts or Delivery Notes in your orders but you’ll find everything you need to know by scanning the QR codes on the product labels. Our delivery boxes are simple brown cardboard that you can reuse or recycle at home.
The packaging peanuts in every box are made from non-GM corn starch and are biodegradable. You can recycle/compost them in your food waste or dissolve them in the sink with warm water. Just like our Sugar Paste!
Where we're made
We don’t import mystery formulas or ship halfway across the world. Our sugar paste is proudly made in the UK, in small batches you can trust. That means:
- Lower transport emissions 🌏
- Support for UK jobs & indie beauty 🫶
- Quality you can count on, batch after batch 🍬
Our Certifications
Our certifications are proof that we walk the talk:
- Vegan Society Registered: Always 100% plant-based
- ETHY Certified: Recognised for our eco-conscious practices and contribution to the UN SDGs
- Leaping Bunny (coming soon): Guaranteeing cruelty-free care. Our Cruelty-Free Statement is available here
Ready to join The Sugar Era? The Movement for a Kinder Planet.
At It’s Sugar!, we believe self-care should never come at the planet’s expense. Our sustainability report shares the story behind our mission to protect both your body and the Earth — from reducing plastic waste to sourcing locally and creating truly eco-friendly self-care.
💚 Download our 2025 Sustainability Report and be part of the change. Together, we can make beauty better for everyone.
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