Sweet on Skin, Sweet on the Planet — Now Magazine Official

We didn’t bribe them with sugar (tempting though). We just stayed true to our mission — and now we’ve landed in The Vegan Society magazine.

That’s right — our Arctic Blue Sugar Paste has gone from your bathroom shelf straight to the pages of one of the UK’s most respected vegan publications. No paid ads. No big PR spend. Just a little jar of plant-based magic, crafted with love, and a mission to make hair removal kinder to skin and the planet.

The Feature

In the latest issue of The Vegan Society magazine, you’ll spot our bold teal jar taking pride of place in their “Shoparound” section — rubbing shoulders with other brilliant vegan brands. It’s a small spread, but for a small UK business like ours, it’s a big deal.

For those who don’t know, The Vegan Society is the world’s oldest and most respected vegan organisation. They’re known for their strict product standards, ethical focus, and loyal community. Getting featured means our values and our products resonate with an audience who truly care about cruelty-free living.

Why It Matters

A feature in The Vegan Society magazine isn’t just about visibility — it’s a stamp of credibility. It says:

• We’re 100% vegan — no animal testing, no animal ingredients, ever.

• We’re cruelty-free — because beauty should never hurt.

• We’re eco-conscious — from our biodegradable paste to recyclable packaging.

For our teen and mum community, this recognition is reassurance that when you choose It’s Sugar!, you’re choosing something safe, ethical, and planet-friendly.

About Arctic Blue Sugar Paste

Meet your new bathroom bestie: Arctic Blue Sugar Paste.

• Smooth skin, zero drama – removes hair from the root for weeks of silky-softness.

• Gentle enough for sensitive teen skin – no harsh chemicals, no irritation.

• Effective enough for pros – grips hair, not skin.

• Planet-approved – made with just sugar, lemon, water, plant glycerin & a dash of mica colour.

Whether it’s your first time sugaring or you’re a seasoned smooth-skin pro, this jar’s got you.

A Sweet Thank You

We wouldn’t be here without our Smooth Squad — every customer, supporter, and sharer who’s helped spread the word. This feature is as much yours as it is ours.

If you’re sweet on skin and sweet on the planet, we’ve saved you a spot.

💙 Join the Smooth Squad
💙 Try Arctic Blue Sugar Paste and see why The Vegan Society thinks it’s newsworthy.